North America has begun its seemingly relentless march towards the smart grid. Encouraged by regulators, utilities have filed for, and in some cases were awarded, stimulus grants.
The National Institute of Standards and Technology (NIST) has issued its framework and roadmap for smart-grid interoperability. Among regulators, utilities and associated consultants and advisors, millions of dollars and countless hours of brain power have been invested in smart-grid technologies. But will there be a return on this investment? How does a utility get a meaningful number of their customers to participate in the rates and programs facilitated by smart meters and smart communications?
Vertex’s Rich Huntley looks at how the utilities industry could look to other industries for lessons on marketing services. Read on by downloading the article that was published in Public Utilities Fortnightly.