Response Modeling

Gain critical customer insight

Knowing when and how to contact customers is a complex challenge.  Many organizations invest large amounts of money on marketing campaigns that often have little impact on sales -- and in some cases even damage customer relationships.  In today's environment, marketing communications need to be relevant, timely and personalized to be successful.

Response modeling from Vertex helps determine the value of your customer data.  By applying predictive analytic techniques to historical data patterns, we can make predictions about future behavior.  The transition from data to actionable insight improves the accuracy, efficiency and success with which customers can be targeted, consequently increasing customer satisfaction and loyalty. 

We can help you determine the best channel mix for your campaigns by modeling likely success rates and costs for different scenarios.  Through post campaign analysis, we gain critical insight into how customers respond so future campaigns can be adjusted to achieve improved results.

Our team of experts can help deliver a greater return on investment and a better customer experience through the development of propensity models that:

• Save you time and money by enabling you to only contact customers who are likely to be persuaded to respond positively to a product offer, not those who would buy the product anyway.
• Save you money by only sending expensive retention offers to customers who are likely to be persuaded to remain loyal as a result, not those who will defect anyway.
• Improve the debt management process by segmenting customers according to their probability to pay, resulting in the deployment of the most appropriate collection strategies.

Depending on your unique needs, we can deliver specific elements of the data collection, analysis and deployment process, or provide an end-to-end service including implementation and results analysis.